Corium Skincare has solidified its reputation as a trusted natural skincare brand which has set itself apart through its innovative approach to natural skincare. Project Phoenix is Corium’s new corporate strategy which aims to take this start-up to the next level.
In folklore, the Phoenix is a majestic bird associated with strength, renewal and ascent, and this aptly describes Corium’s current strategic vision. “We have spent the first three quarters of this year strengthening Corium’s operations to meet the needs of an imminent expansion”, explains Corium Founder, Vuyi Zondi. “It’s action time now, and time for Corium to rise to the occasion and make its mark as a formidable player in its niche market”, further explains Zondi. “Retail is a long-term game, and Corium has taken its time to prepare to play in this new league adequately”.
Project Phoenix is a three-pronged strategy which will guide Corium’s expansion over the next few years. The three pillars of this strategy are:
- Physical expansion supported by compatible retail listings;
- Strengthening and enlargement of e-commerce presence; and
- Growth of Corium’s footprint in Africa.
Corium promises the launch of critical listings starting from September 2019. Corium’s new listings will increase accessibility for our valued customer. The new listings will be staggered to allow for proper consumer education and marketing activities to take place.